Meta Suspends Instagram AI Image Feature After Days of Backlash

However, the feature was met with near immediate backlash over its “opt-out” policy, which required users above 18 with public accounts to disable the feature in order for their images to be excluded from the image generator. CAA, whose clients include the likes of Tom Hanks and Meryl Streep, said it raised its concerns with Meta directly and urged the platform to take on “a more reasonable approach.”

“No one’s name, image, likeness, voice or creative work should be used by any third party, including AI models, without clear, documented consent,” CAA said in a statement. “True innovation puts creators first: respecting their rights, protecting their livelihoods, and giving them real control, not handing it over to platforms.”